Exclude Keywords
The Exclude Keywords field lets you define words that should never be converted into anchor text, even if they match a stored focus keyword.
How to use
Enter one keyword per line. Keywords are case-sensitive by default. If you want to exclude both « WordPress » and « wordpress », add both on separate lines.
Use cases
Exclude common words that might accidentally match focus keywords: your brand name if it appears everywhere, generic terms like « contact » or « home », or words that appear in navigation elements not covered by the tag exclusion.